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News Content,Social Media

Facebook Promotes News Credentials

[Video 1:06]

Facebook, perhaps the world’s biggest content distribution platform, is edging ever closer to the world of traditional media.

Last month, the social giant released results from a survey showing that more people in Southeast Asia use Facebook to keep up with news than share events from their own lives.

It’s all part of a bigger promotional push highlighting Facebook’s role as a digital discovery hub for its users – a message geared towards media companies, as well as advertisers.

Our video highlights some findings from the survey, commissioned by Facebook and carried out by research agency TNS.

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