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China,Online Video

Online Reflects TV Viewing Habits

[Video: 1:19]

A recent study from China shows how much online video and traditional TV have in common.

While greater choice and interactivity offer a glimpse of TV’s future, millions of people in China still tune into their favorite online video site of habit, looking for something that helps them relax or kill time.

Recent research from media agency OMD China delved into the attitudes and motivations of urban viewers, between 15 and 44 years old.

Our video highlights some interesting results.

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