Recent research from Australia shows which genres are better at keeping multi-tasking viewers engrossed with what's on TV.
Perhaps unsurprisingly, people watching dramas are most likely to be glued to the big screen, despite having another device close to hand.
Documentaries and news are not far behind.
Multi-screening is more prevalent however, when watching sports or reality TV.
It’s an opportunity for deeper engagement, as well as competition for that limited commodity: someone’s attention.