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Lifestyle Content,Global

Scripps Reorients For Global Growth

[Video 7:19]

Lifestyle broadcaster Scripps Networks Interactive, a relative latecomer on the international stage, continues to reorient its operations for a bigger presence on the global stage.

APAC lead Derek Chang is relocating to London to head lifestyle channels outside the US, giving international chief Jim Samples more time to focus on key partnerships and acquisitions, as well as the broader strategy for growth.

Scripps dramatically expanded its international revenues last year, buying Polish broadcaster TVN in a multi-billion dollar deal.

The deal follows two regional channel acquisitions: the Travel Channel, in EMEA and APAC, as well as Asian Food Channel, which is distributed in 10 markets in Asia.

The company also participates in two JVs: in Canada with Shaw Media; and in the UK with the BBC.

In the US meanwhile, Scripps brought its brands under a single leader, Kathleen Finch, a bid to ratchet up growth in its core verticals – food, home and travel – as part of a major reorganization late last year.

Following that, Chang has been tasked with mapping out and delivering on growth prospects for Scripps’ international channels. We spoke to him in a video interview about what happens next.

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