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Media Planning,Global

'Rate Pressure Is A Spiral We Must Beat'

GroupM is a powerful force in global media, managing more than US$90 billion in gross media spend worldwide through agencies such as MediaCom, MEC, Mindshare and Maxus.

The business, part of marcoms major WPP, has grown in scope as well as size since it was first set up, building on its media planning and buying roots to offer a range of services from econometrics to making and selling TV shows.

We caught up with GroupM’s global president, Dominic Proctor, to find out what these changes mean for media owners, and what they can expect in the future.

Video: 7:21

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