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Regional Broadcasters,General Entertainment

An Extreme Strategy: RTL CBS

Formed in August 2013, RTL CBS Asia Entertainment Network is a JV bringing together two large global content producers: European entertainment group RTL, which also owns Fremantle, and CBS Studios International, a leading supplier of programs globally.

The JV's two pay channels, RTL CBS Entertainment HD and RTL CBS Extreme HD, have launched in Asia and are gaining distribution across major platforms.

Competition is the key challenge while differentiation and demographics present significant opportunity, says Andreas Rutas, EVP, RTL Group.

Video: 4:58

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