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Online Advertising,Australia,Ad Trends

Digital Outguns FTA TV In Australia

Digital advertising continues its rapid growth in Australia, according to a September report from local research company CEASA.

Online platforms captured 37% of Australia's ad market in the first six months of 2014, CEASA reports. Free-to-air TV's share remained flat across the same period, at 27%.

Digital accounted for 34% of all Aussie adspend for the Australian financial year (July 2013 - June 2014), the largest share of the total advertising pie, up from 30% in FY2013. 

Meanwhile, data from online trade association IAB shows that online video ad revenues are nearly half the size of pay-TV ad spend in Australia, while mobile ad revenues have already eclipsed both magazines and outdoor.

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