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Advertising,Online Advertising,Ad Trends

Ad Trends: The Future

A new report published by leading industry analysts Media Partners Asia (MPA), entitled ASIA PACIFIC ADVERTISING TRENDS & DATABASE 2014-15, indicates that net advertising revenues, measured after discounts across 14 markets, will grow at 5.0% this year to top US$121 billion.

Next year, MPA projects a re-acceleration in growth with the advertising market to expand at 5.7%.

Between 2014 and 2019, MPA forecasts indicate that net advertising in Asia will climb at an average annual growth rate of 4.5%.

This exclusive MBA presentation captures some of the key trends and takeouts from the report.

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