News providers must work harder than ever to maintain audience loyalty.

Trust in media is eroding among upscale audiences: down in six of nine Asia-Pacific markets covered by PR firm Edelman in its latest Trust Baromoter survey.

At the same time, search engines make it easy to try out different news sources. These could be a rival newspaper or TV channel, or a new digital-only challenger, also vying for eyeballs and ad dollars.

People are changing the way they get their news. Our video highlights some key trends in APAC.

Video: 2:23