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China,Online Video

Persuading China OTT Viewers To Pay

China's major video sites are filled with licensed content, and heavily reliant on advertising for their revenue.

It’s difficult persuading people to pay in a country where piracy is rampant and most popular movies and shows are free to watch online. However, sites in China may still have a chance to grow subscription revenue.

Our video highlights some key findings from a consumer survey on online video, carried out by Tencent earlier this year.

Video: 1:28

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