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India,Consumer Trends,Telcos

India: Mobile Internet Realities

In Indian cities and towns, more people from different demographics are using their smartphones to go online.

Entertainment and communication services are especially popular but for many people, mobile internet remains a frustrating and confusing experience.

Ericsson’s ConsumerLab research division talked to smartphone owners in India about the value they get from mobile internet, and what’s stopping them from doing more.

Our video highlights some key findings.

Video: 1:34

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