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FAS Kicks Off Partnership With MP & Silva

MP & Silva, the leading international sports media rights company, will kick off a comprehensive and strategic partnership with the Football Association of Singapore (FAS) to create new revenue streams that will provide growth platforms for the sport and take the game of football in Singapore to the next level.

The multi-pronged partnership will focus on Singapore’s National ‘A’ team and age group teams. MP & Silva will play a major role in the development of Singapore football over the next six years. MP & Silva’s first-ever deal with the FAS will oversee several key commercial areas, including

  • Restructuring its sponsorship and marketing strategy that will maximise the commercial value of the Singapore national teams and enhance FAS’ digital platforms to create greater activation opportunities for sponsors
  • introducing a new and exciting annual calendar of international events that will consistency deliver worldclass teams to compete in Singapore and promote the growth of the sport of football
  • consultancy for the FAS’ media rights, as well as offer diversified content offerings and media assets to grow the national teams presence and media reach.

The ultimate goal of the partnership aims to elevate Singapore Football on and off the pitch that would inspire passion and grow national support for Singapore national football teams. In addition, the partnership will also see the FAS benefit from more international collaborations through MP & Silva’s extensive connections and relationships with national leagues and federations around the world, including opportunities for training stints, sports science knowledge exchange and other exchange programmes.