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FIC Taps SmartCast For Local Ad Insertions In Indonesia

SmartCast has been selected by the FOX International Channels to manage the technical operations for the playout service targeted at Indonesia. SmartCast will provide a localized ad insertion solution for FOX Movies Premium HD and SD, National Geographic Channel HD and SD and Star World SEA HD and SD.

“After working with SmartCast for FOX International Channels’ playout and local ad insertion in Thailand, we are pleased to extend our collaboration with SmartCast to Indonesia,” said Tizar Patria, Director, FOX International Channels Indonesia. “This new service will enable FIC to work more closely with advertisers on ad campaigns targeted for the Indonesian market.”

“We are very thrilled at the prospect of working with the FOX International Chan-nels in the Indonesian market. We see this new endeavor as a very exciting step in strengthening our already very successful relationship,” Christian Brenner, SmartCast’s CEO, commented. “Indonesia has over a dozen well-established pay TV operators; SmartCast offers the most cost effective solution for the TV net-works which would like to launch dedicated signals in the country. Not only has SmartCast opened an office in Jakarta with local representatives, but we have also built downlink and playout facilities in the city in partnership with IndoSat in order to facilitate the running of the operations. These developments will support our continuous expansion efforts in Indonesia given the higher demand for the provi-sioning of tailored and customizable services from other international channels in the region.”

SmartCast serves over 120 channels worldwide with facilities and offices in multi-ple locations around the world. It provides an end-to-end solution that includes software, hardware, 24 x 7 NOC monitoring, storage, scheduling software, multi-ple subtitling &audio capabilities, ad insertion and OTT solutions.

In Asia, SmartCast has operation centres at AsiaSat, ABS, APT, GlobeCast, NOW TV and China Mobile in Hong Kong, SingTel and ST Teleport in Singapore, Thaicom and CTH in Thailand, IndoVision in Indonesia and ABNxcess in Malaysia. It also has direct channels business in Asia with RTL CBS Asia, Outdoor Channels and Cinema World.

Source: SmartCast