FIC Strengthens APAC Team With 3 Senior Appointments
FOX International Channels (FIC) announced today that three long-serving executives have taken on new and expanded roles across Asia.
Keertan Adyanthaya has relocated to Hong Kong from Mumbai to serve as Head of Business Initiatives for Hong Kong and Southeast Asia, a newly created role where he has both channel operation and content-led business development responsibilities. Effective immediately, Keertan oversees operations and content production for the network’s portfolio of Hollywood general entertainment, lifestyle and factual channels, including key brands FOX, National Geographic Channel (NGC) and StarWorld, with the respective programming heads reporting to him. Additionally, he will spearhead the development of new opportunities that leverage FIC’s premium content and brands, such as new channel concepts and partnerships. Keertan has been with the company since 2007 and was most recently the GM of FIC’s business in India. Swati Mohan replaced Keertan as FIC India’s GM following his new appointment.
Fion Yeo has been appointed General Manager of FIC Singapore, where she is responsible for the network’s business in the market, including P&L, commercial relationships, HR, marketing and operations. Fion will also manage the day-to-day operations of the region’s FOX Sports channels, for which Singapore is the main hub. Additionally, she will retain her current responsibility of overseeing regional marketing for Hong Kong & Southeast Asia. Fion has been with the network since 2000, working in various roles, and was most recently SVP of Content & Communications. Her new appointment sees her relocate from Hong Kong to Singapore.
Both Keertan and Fion report to Joon Lee, who holds a dual role as EVP of Content & Communications for Asia Pacific & Middle East, and Managing Director of Hong Kong & Southeast Asia.
May Yi Lee has stepped up her role from Director of Factual Content Production for Taiwan and China to a wider geographical remit as Vice President of NGC Regional Productions for Asia Pacific & Middle East. May Yi is an experienced factual content and television executive with this being her 16th year working with the NGC brand, having started with National Geographic Television in Washington, DC. She reports to Keertan and continues to be based in Taiwan.
Commenting on the appointments, Joon Lee said, “Keertan, Fion and May Yi are experienced executives who have seen and been part of FIC Asia’s changes and explosive growth over the last decade. We believe strongly in grooming leaders from within our own talent pool, and these three team members are exemplary of that. They have proven themselves to be high-achievers with exceptional leadership skills and I have no doubt they will help our business achieve great success in their new roles.”
Source: Fox International Channels