Entire Star Wars Saga Lands On Tencent
With less than hundred days to go until the global release of Star Wars: The Force Awakens in December 2015, hundreds of millions of mainland Chinese fans gain unprecedented digital access to the official Star Wars trilogies and more.
Shenzhen, China – In a landmark deal between Tencent and Disney the creation of a single Star Wars digital hub in China will provide millions of Star Wars fans across the country with unprecedented access to the complete Star Wars saga in the lead up to the much-awaited global release of Star Wars: The Force Awakens in December 2015.
Tencent Holdings Limited (“Tencent”, SEHK: 00700) recently signed deals with The Walt Disney Company and 20th Century Fox to be the exclusive TVOD and SVOD online provider in mainland China for the complete epic. Available online for the first time in the country, Star Wars episodes I-VI were released today via Tencent’s various online channels, including both the film and video channels of v.qq.com, film.qq.com and the Tencent Video app. Tencent has the number one video platform across PC and mobile in China.
Showing now on the Tencent Star Wars hub:
- Episode I: The Phantom Menace (1999)
- Episode II: Attack of the Clones (2002)
- Episode III: Revenge of the Sith (2005)
- Episode IV: A New Hope (1977)
- Episode V: The Empire Strikes Back (1980)
- Episode VI: Return of the Jedi (1983)
This will be the ultimate destination for fans around the country to experience the saga and stay up to date on all things Star Wars. In addition to the release of the six movies on the first official Star Wars digital hub, fans will be able to explore a variety of additional content including shorts, behind the scenes features, deleted scenes, video featurettes and a curated collection of classic Star Wars extras from each of the original films.
“The deal shows that Tencent is the destination of choice for studios seeking to extend their best movies and shows to the huge Chinese audience,” said SY Lau, Senior Executive Vice President of Tencent and President of Tencent Online Media Group. “Through this collaboration with Disney and 20th Century Fox, we will elevate and tailor the Star Wars experience for fans via Tencent’s strong understanding of the market and the viral network effect of the highly-connected Tencent user base,” he added.
“Excitement for Star Wars is at an all-time high as we get ready for the global release of “Star Wars: The Force Awakens,” said Ms. Carol Choi, Vice President, Marketing, The Walt Disney Company China. “By working with Tencent we can extend the Star Wars franchise to Tencent’s massive user base and go to the heart of digital lifestyles in China. Tencent’s multi-platform capabilities and track record in distributing and protecting IP made it the clear choice for this collaboration,” she added.
“We are pleased to be working with Tencent to offer viewers in China the opportunity to enjoy Star Wars on demand. For the first time the country’s millions of Star Wars fans will have digital access to the biggest entertainment franchise. This is a huge win for the existing fans as well as those who will be introduced to the iconic movies through this collaboration,” said Alvin Fu, Managing Director 20th Century Fox Home Entertainment China.
Please visit the following link for the Tencent Star Wars hub: http://film.qq.com/topic/2015/starwars901.html