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&TV Boosts StarHub’s Hindi Channel Lineup

Singapore – Starting tomorrow, viewers can look forward to an exciting addition to their Hindi line-up on StarHub TV. &TV (StarHub TV Channel 165), the latest channel by India’s leading television, media and entertainment company Zee Entertainment, is a general entertainment channel in Hindi. Its programming, which is trendy and contemporary yet retains the essence of traditional Indian values, aims to be the quintessential destination for viewers seeking fresh and relevant content.

Conceived from the conjunction '&' that represents unity in people and ideologies, &TV’s programming offers a glimpse into the evolving and changing mindsets of Indian audiences. The channel, to be delivered in high definition, will present a delightful blend of programming across genres, including lively game-shows, riveting dramas and the hottest blockbuster movies which will appeal to the contemporary audience. To enable customers to view the channel on-the-go and across multiple devices, &TV will also be made available on StarHub Go, StarHub’s online streaming service.

At launch, viewers will be able to catch exciting content such as Agent Raghav - Crime Branch, a fast paced crime-mystery thriller which features a Police Officer in the Crime Branch of C.B.I, using techniques of deductions and observations to solve homicidal and criminal cases; Bhabi Ji Ghar Par Hai!, a comedy television series, where viewers are transported to the lively lanes of Kanpur to watch the side-splitting antics of two distinctly different pairs of couples, whose husbands are constantly trying to woo the other’s wife; Deal or No Deal, a thrilling game-show that revolves around the opening of a set of numbered briefcases, each containing different amounts of cash; and Gangaa, an inspiring story of a child widow who is considered a threat to age-old customs of the society due to her indomitable spirit and will to survive. Gangaa is set to be a tearjerker, and win viewers’ hearts with messages of innocence, enthusiasm and zest to live life to the fullest.

“Zee Entertainment is one of India’s top entertainment companies, so we are delighted to introduce &TV to our viewers, adding yet another quality Zee channel into our Hindi lineup, “expressed Ms Lee Soo Hui, Head of Media Business Unit, StarHub. “We are confident that &TV will be a breath of fresh air and delight our viewers with its exciting and contemporary content.”

Commenting on the launch, Ms Tripta Singh, Senior Vice President, International Business of Zee TV said, “&TV focuses on young and edgy story-telling that preserves traditional Indian values at the same time. We are certain that the programme line-up of &TV will be welcomed by Indian viewers in Singapore. The launch of &TV takes the number of Zee channels on StarHub TV to six, augmenting our leadership in the Indian entertainment industry.”

To enable customers to sample the channel, &TV will be available for a month-long free preview from 9am on 16 September to 12pm on 16 October via StarHub TV and StarHub Go. To enjoy &TV, StarHub TV customers can subscribe to it as an a la carte channel at $8.56 (including GST) per month through Instant Buy via the blue button on their remote control, or sign up for Manoranjan Pack at an affordable monthly subscription of $25.90 (including GST). Both the subscribers of &TV and Manoranjan Pack will be able to view this channel via StarHub Go.

Manoranjan Pack comprises seven other entertaining channels such as Zee TV (StarHub TV Channel 125), Zee TV HD (StarHub TV Channel 157), Zee News (StarHub TV Channel 158), Colors (StarHub TV Channel 128), Life OK (StarHub TV Channel 160), SET Asia (StarHub TV Channel 127) and Star Plus (StarHub TV Channel 126). Existing customers of Manoranjan Pack will be able to enjoy &TV at no additional cost.

Source: StarHub