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Cignal & Viva Partner On New Entertainment Channel

With the last quarter of 2015 coming upon us, a new star in the entertainment horizon rises with the launch of Sari-Sari – a 24/7 entertainment channel designed to deliver today’s finest movies and tele-dramas to Filipino audiences both here and abroad. This blockbuster channel is a joint venture between Cignal TV and Viva Communications, Inc.. Sari-Sari promises to offer viewers their exclusive line-up of box-office hit films and outstanding television dramas that all family members can enjoy.

The joining together of these two media giants point to a possible reshaping of the entertainment industry in the digital era with the new entertainment channel, Sari-Sari to be made available in several platforms. The contract signing for the new venture will be led by the industry’s most respected bigwigs: Viva Communications, Inc. Chairman and CEO, Mr. Vic del Rosario Jr.; Viva Communications, Inc. President and COO, Mr. Vincent del Rosario III; Cignal TV President and CEO, Mr. Emmanuel C. Lorenzana; Cignal TV COO, Mr. Oscar A. Reyes Jr.; and MediaQuest Chairman, Mr. Manny V. Pangilinan (MVP).

The Sari-Sari entertainment channel offerings include the best Filipino films that have caught Filipinos’ hearts through the years as well as fresh tele-dramas featuring the country’s top-caliber actors and award-winning directors; endearing mini-series; heart stopping thrillers; and original movies produced by Studio 5 including Alice Dixon’s The Lady Next Door, Superstar Nora Aunor’s When I Fall In Love (a reunion with perennial onscreen partner Tirso Cruz III), Jasmine Curtis-Smith and Daniel Matsunaga’s Replacement Bride, Angel Aquino and Derek Ramsay’s Bawat Sandali, Sarah Lahbati’s More Than Words and Jasmin Curtis-Smith and David Archuleta’s Nandito Ako, among others.

Moreover, Filipino movie fans will have more reasons to rejoice this year with Sari-Sari’s collection of Viva Films’ box office hits such as Vice Ganda’s Petrang Kabayo, Judy Ann Santos and Sarah Geronimo’s Hating Kapatid, Anne Curtis’ Hating Kapatid and more!

On top of those heart-warming Pinoy movies and series, Sari-Sari aims to bring other line-up of promises to deliver fresh and unique programs with mix of brave, brilliant, dramatic and extraordinary flavours that will suit every viewer’s taste.

Source: Cignal TV