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Lee Shin Yng Named CFO Of VIMN Asia

SINGAPORE – Viacom International Media Networks (VIMN) Asia announced today that Lee Shin Yng has been appointed Chief Financial Officer of Viacom International Media Networks for Asia, with immediate effect.

In this position, Lee will be based in Singapore, and reports directly to Tan Chee Kiat, VIMN Asia's Chief Operating Officer (COO). She will drive Asia’s financial strategies and performance and will be responsible for the company’s financial reporting and planning. Lee will also serve as a business partner to Mark Whitehead, VIMN Asia’s Executive Vice President and Managing Director and Tan, providing financial guidance and counsel on the company’s strategic direction.

"Shin Yng’s extensive regional experience and acute financial acumen provide her with a deep understanding of the Asian markets we operate in, making her well prepared to take up this important leadership of Asia’s financial operations,” said Tan Chee Kiat, Chief Operating Officer, Viacom International Media Networks, Asia. “I am confident she will help build upon the strong progress we have made over the past year, to help make many contributions to further VIMN Asia’s success in the future.”

With 16 years of accounting and finance experience, Lee was mostly recently the Finance Director for Greater China at Added Value Limited, a part of the WPP Group. Prior to that, she spent seven years with the Reed Elsevier Group where she last served as the Finance Director for Greater China in the LexisNexis division of the Group. Her previous assignments included holding office as the Financial Controller for China within the same division and as the Business Controller for Asia Pacific and Japan in the Elsevier division. Lee previously held roles in public listed companies such as Neptune Orient Line Ltd and United Overseas Bank.

Lee received a bachelor degree in Accountancy from Nanyang Technological University in Singapore and is a certified Chartered Accountant with the Institute of Singapore Chartered Accountants.

Source: Viacom International Media Networks