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HKBN To Bundle LeTV With Broadband

(Hong Kong) In order to disrupt the market and bring exceptional value to customers, Hong Kong Broadband Network Limited (“HKBN”) and Le Corporation Limited (“Letv”) today announced their strategic partnership to offer 12-month content services of Le TV Box 4K for free to new customers of HKBN, as well as existing customers for contract renewals*. Bundled prices for broadband + Letv services start from as low as $138.

While full pricing details for Le Sports’ Package (including football matches) will be announced at a later date, HKBN is committed to bringing disruptive value for money for the benefit of customers. Effective from 9 Oct, the first 5,000 customers successfully registered can enjoy unbelievable bundled plans beginning at $272 per month on average^^, which include 24-month broadband and Le TV Box 4K services, plus 14-month Le Sports’ Package (including football matches) after the new football season kicks off in August 2016^.

Separately, new customers who acquire Le TV Box 4K from other retail sales channels of Letv can enjoy free 100Mbps broadband service offered by HKBN for six months#. Customers can register for the free service on hkbn.net/letvf6 starting from 15 Oct 2015.

William Yeung, HKBN CEO and Co-Owner said, “We want Hong Kong to know that world-class broadband and OTT entertainment do not have to be expensive. People can enjoy their favourite football matches and entertainment at breakthrough prices. Both HKBN and Letv strive to disrupt the market in innovative ways, and we are pleased to work with Letv to redefine the way Hong Kong people enjoy their Internet entertainment.”

By taking advantage of HKBN’s ultra-fast and reliable fibre broadband network, which begins at a speedy 100Mbps entry level service and goes upwards to a blistering fast 1000Mbps, all HKBN customers will be instantly ready to enjoy an unprecedented smooth viewing experience of 4K Ultra HD programming. According to the latest benchmarks, an optimal experience of streamed 4K content requires a connection speed of at least 10Mbps, equivalent to only one-tenth of HKBN’s minimum offering.

Tin Mok, Vice President of Le Holdings (Beijing) Co. Ltd. and CEO, APAC said, “We are happy to have HKBN as our strategic partner. HKBN has the largest number of customers in Hong Kong using 100Mbps or above residential fibre broadband services. They are 4K ready and their number continues to grow at an aggressive pace. Leveraging on HKBN’s hi-speed fibre network and our 600 CDN (Content Delivery Network) nodes around the world and 10T bandwidth, we can deliver a blazing fast and reliable experience of our full range of remarkable content. We will be investing substantially to facilitate our joint promotions, with a view to growing the subscription base of our two companies to 1 million in the shortest time possible.”

To learn more about offer details, please visit www.hkbn.net and LeMall.com from 9 Oct 2015 onwards.

* For designated residential broadband service plans. Terms & conditions apply.
** Not inclusive of pay-per-view and additional a la carte content.
^ Valid for subscriptions which have successful registered on or before 1 Nov 2015, completed HKBN broadband installations on or before 20 Nov 2015, and activated Letv membership on or before 3 Dec 2015. Terms & conditions apply.
^^ Calculation based on a 24-month contract period, with $138/month for the first 10 months, and $368/month beginning Aug 2016.
# Applicable to selected new subscribers of HKBN. Terms & conditions apply.

Source: HKBN