Exset Upgrades CMG STBs With Monetization Middleware
The Netherlands –– Exset, pioneers of TV ecosystems for enhanced digital TV services, has today announced that it’s supplying the latest version of its Value Added Service DMS 4.0 technology to major Pakistan cable operator Cable Media Group.
Exset has successfully integrated the recently upgraded middleware with set-top boxes from Gospell that are to be deployed by CMG shortly. Designed specifically to deliver new revenue streams for operators in an ever more challenging market, DMS offers monetised services over and above video. DMS 4.0 enables subscription fees - and set-top box costs - to be kept very low, vital in driving the successful migration to digital across the country. The technology has also been successfully integrated with set-tops from Newland and is also being deployed by Russian pay-TV operator Tricolor.
DMS 4.0 now includes fully integrated EPG ad-insertion, allowing operators and content providers to reach a new audience as soon as users turn on their TV. The second key development is an Interactive Blue Button Ad Service; when instructed, pressing the blue button on a banner ad results in complete advert detail being revealed.
CMG is based in Karachi with offices in Lahore, Islamabad, Rawalpindi, Peshawar and Multan and is expanding across an additional 40 cities, with its networks serving all the major conurbations.
Andrew Pons, Global Director of Sales and Marketing with Exset, said, “Both CMG and Tricolor are building for the future and the provision of value-add services, we believe, is an essential tool in moving populations to a digital subscription model. By integrating with vendors we are able to satisfy both cost and technological requirements. Exset is helping to power the digital transition in emerging markets. Subscription fees can be minimised via the use of DMS with revenues driven up by providing value-add services. Those services attract people to make the switch to digital in markets where low ARPU’s are getting lower all the time.”