Da Vinci Learning HD Launches In India
Da Vinci Learning & Quintillion Media launch India’s 1st kids HD educational channel.
New Delhi: Da Vinci Learning, a premier HD Educational channel announced its formal launch in India today, building further on its global footprint extending across 100+ territories spanning three continents. Da Vinci Learning is a fun educational television channel for the whole family and will offer award-winning knowledge programming and documentaries to Indian audiences, with a special focus on curious young minds. The channel aims to offer safe and quality entertainment for the entire family.
Da Vinci Learning is entering the market with a joint venture (50: 50) between Da Vinci Media GmbH and Quintillion Media Pvt. Ltd. (The Quint). The Quint is a digital venture founded by Ritu Kapur and Raghav Bahl, stalwarts of the Indian Media and Entertainment industry. The joint venture will give Indian viewers a complete horizontal digital multimedia educational platform spanning multiple screens and devices.
Da Vinci Learning has dedicated itself to transforming learning into a thrilling experience for the entire family, through on-air programming and engaging educational tools. Da Vinci Learning attracts millions of subscribers around the world through innovative and unique educational television programming that aims to bring curious minds of all ages together to celebrate the lifelong journey of learning.
Speaking at the launch, Ferdinand Habsburg, Founder and CEO of Da Vinci Media said, “It is an exciting phase in the journey of Da Vinci Learning. India has always been a key priority market for us and the time has now come to showcase our differentiated programming, aimed at triggering creative young minds bubbling with talent and curiosity to do more. Our association with The Quint will help the channel to effectively increase and strengthen our foothold in the country by offering meaningful and creative content to the Indian audiences.”
Da Vinci Learning is targeted at the 6-12 year olds and their families; the channel aims at offering programming and content that makes "astounding scientific ideas understandable, arouse curiosity, spark conversation and motivate viewers to continue uncovering the mysteries of the universe."
The channel’s programming covers a wide array of topics, ranging from physics and chemistry to history and nature, and makes complex subjects understandable in an entertaining way. Da Vinci Learning turns TV watching from passive observation into a meaningful experience, helping children develop various skills early on, encouraging older viewers to keep asking questions and inviting families to take their learning journeys together. With its non-violent programs, Da Vinci Learning creates a safe environment for younger viewers.
Commenting at the launch, Mr. Raghav Bahl, Co-Founder and Chairman of The Quint, said, “While Da Vinci Media brings expertise in knowledge-based programming content, this Joint Venture helps us to further expand, drive synergies and diversify our digital content portfolio’’.
Ms. Ritu Kapur, Co-Founder & CEO, The Quint, said: "The Quint will help consumers access Da Vinci Learning content through our digital distribution capabilities. I am confident that the differentiated content of Da Vinci Learning will bring about a transformation in the knowledge and education based content space in India; and I look forward to seeing this transformation take shape’’.
Mr. Mohit Anand, Managing Director, Da Vinci Learning, India, added, “Arousing the curiosity of our viewers is our mission and we take pride in offering completely safe, non-violent, soft skills-based knowledge programming for the whole family. This has been our USP and we believe that there is a huge demand for such content in India as well. Our commitment is to find the best knowledge programming and make it available to Indian viewers because we understand “the rush of inspiration, the thrill of discovery and the pleasure to know.”
Source: Da Vinci Media