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Sesame Workshop Names Master Licensee For Southeast Asia

(New York, NY) Sesame Workshop has named Thaole Entertainment as its master licensee for content distribution for Southeast Asian territories including Malaysia, Thailand, Taiwan, Myanmar, Cambodia, Laos, Vietnam and The Philippines. With rights to place on Free Terrestrial TV, Pay TV and Subscription Video on Demand, Thaole’s catalog offering includes Sesame Street, The Furchester Hotel, Super Healthy Monsters, Elmo the Musical and Cookies Crumby Pictures.

“With a celebrated 46-year history, Sesame Workshop has become a worldwide educational force for change, helping kids grow smarter, stronger and kinder in 150 countries,” said Gisela Abrams, Assistant Vice President, International Media Business, Asia-Pacific, Sesame Workshop. “As we continue to strengthen our international presence, we look forward to working with Thaole to deliver Sesame programming throughout Southeast Asia, a cornerstone region for the organization.”

“We have worked with Sesame Workshop in Vietnam since 2004 and have seen first hand the positive impact it has had on many children living in areas where there is limited access to quality programming,” noted Linh Phan, Director, Thaole Entertainment. “With a library of new content and classics, we are proud to provide a new generation of children with content that is engaging, entertaining, and best of all, educational.”

Click Licensing Asia, Sesame Workshop’s longtime licensing agent responsible for its licensing programs and retail promotions in Southeast Asia, will work closely with Thaole to extend brand-activation impact.

Sesame Workshop is the nonprofit educational organization behind Sesame Street which reaches 156 million children across more than 150 countries. The Workshop’s mission is to use the educational power of media to help children everywhere grow smarter, stronger, and kinder. Delivered through a variety of platforms, including television programs, digital experiences, books and community engagement, its research-based programs are tailored to the needs of the communities and countries they serve. For more information, visit us at www.sesameworkshop.org.

Thaole Entertainment, based in Ho Chi Minh City, Vietnam, is a leading Vietnamese distribution company. Established in 2000, its key business lines are syndicated content distribution, linear channels distribution and content localization.

Source: Thaole Entertainment