HBO, Star India Sign Exclusive Content Deal
HBO programming to debut on Star Network from 1st January, 2016.
Mumbai: Star India and HBO have announced an exclusive programming agreement that will take HBO Original content to a wider audience via both, the hotstar digital platform and the English channels on the Star India network.
Star India is again set to redefine the viewing experience on one of the world's fastest growing digital content platforms namely hotstar and for its viewers across India, with the very best of HBO's Original programming including series like Game of Thrones and True Detective.
Commenting on the deal Uday Shankar, CEO, Star India, said, "Star is delighted to partner with HBO to bring world class HBO Originals programming for Indian viewers. Star will become the exclusive destination for screening HBO content in India - once again resetting the benchmark for quality and depth of content offering for its viewers. Fans will be able to watch their favourite HBO Original programs on hotstar on the same day as the telecast in the United States. Viewers will also be able to see the HBO Original programming on Star's English channels."
He further added, "Hotstar, is a leading destination for our growing family of content viewers. We have constantly aspired to olfer high quality content across genres and languages, and HBO Originals with its outstanding program bouquet, I am sure will be yet another quantum leap in delighting and enthralling our viewers."
Jonathan Spink, HBO Asia CEO, said "HBO is delighted to enter this new chapter in India with Star. Through the first release of our shows on Hotstar, Indian Audiences will now have unprecedented flexibility in how they consume HBO's much loved premium programming."
Forthcoming series of popular HBO Originals that fans can look forward to include the extremely popular Game of Thrones; True Detective; Silicon Valley; Veep; and Leftovers as well as new HBO Original series in the forthcoming season which will include the Scorsese series Vinyl scheduled to air on 14 Feb and Westworld. In addition library favourites such as Entourage, Band of Brothers, The Sopranos and Curb Your Enthusiasm will be available.