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Joanne de Rozario Named Brand New Media’s Singapore MD

SINGAPORE – Reflecting Brand New Media (BNM)’s extensive growth in the Southeast Asian market, the content marketing agency today proudly announced the promotion of two senior executives. Previously the Head of Content and Production, Joanne de Rozario has been named Managing Director of BNM Singapore. In addition, Nick Fawbert has been promoted to Group Head of Knowledge within the BNM global team.

de Rozario will work alongside Damien Bray, Brand New Media’s Global Director. Her responsibilities include overseeing the management of the BNM business in Singapore as the content marketing agency continues to expand across Asia.

de Rozario possesses over 18 years of experience of various strategic and creative disciplines covering content solutions and content creation. She was part of the pioneer team at BNM and has managed the delivery of over 600 videos per year for the past 3 years including conceptualising and crafting various award-winning content solutions for brands. Her extensive career in the genres of news, sports, entertainment and lifestyle has seen her lead production departments and content creation at ntv7 (Malaysia), Channel [V] International, STAR TV and Life Inspired.

“Brand New Media has come a long way since we began operations in Singapore in 2012. We have evolved into an end-to-end content marketing agency with complete production facilities, including two studios and experienced production, publishing, strategy, planning, marketing, social and digital tech teams. I am very proud and humbled to be at the helm of an outstanding group of people who make BNM what it is.”

With almost 25 years of cross media experience, Fawbert’s new role will see him spearhead the new BNM global content marketing education programs and initiatives including partnerships with clients, agencies and the Singapore Media Development Authority. His previous experiences include Managing Director, Asia for BNM to oversee the growth and development of the business over the past 2 years. Prior to joining BNM, Nick headed up the digital transformation project at MediaCorp and also has been the Secretary and Executive Director of the Interactive Advertising Bureau (IAB) in Singapore.

“Global investment in branded content exceeded US$145bn in 2014 and will exceed US$300bn by 2019. It’s transforming the marketing industry at a frightening speed and places demands on brands in terms of content ideation, aggregation, publication and distribution that often sit outside their current skills sets.

Source: Brand New Media