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LeEco & Beijing Guoan Football Club Sign Partnership

(Hong Kong) LeEco (formerly Letv) and Beijing Guoan Football Club LLC (or “Guoan Club”) jointly announced the establishment of a strategic partnership. The two parties will launch comprehensive strategic cooperation on club operations, brand building, a youth training system and discuss the possibility of future equity cooperation.

According to the agreement, LeEco has obtained the 2016 title sponsorship of Beijing Guoan Football Team. The team will be renamed as “Beijing Guoan LeEco Team”.

Beijing Guoan LeEco Team also released its strong squad list for the new season. Alberto Zaccheroni, a famous Italian coach, has been hired as the new manager of the team. The four foreign players signed are Renato Soares de Oliveira Augusto, MVP of Campeonato Brasileiro Série A, Ralf de Souza Teles and Kléber Laube Pinheiro, defensive midfielders of Corinthians Club, and Egor Krimets who has returned to the team for a second time.

“Chinese football is presented with an unprecedented opportunity, which will also enable Beijing Guoan Football Club to achieve leapfrog development,” said Luoning, Honorary Chairman of Beijing Guoan Football Club. “We are very happy to establish the strategic partnership with LeEco to improve operational and management level of the club and better promote the club’s brand and spirit. LeEco has the advantages of its ecosystem and global vision, which, I believe, will greatly enhance the market awareness, competitiveness and mobility in the Internet era.”

Yang Zhi, player of Beijing Guoan LeEco Team, also expressed his hope and confidence for the future. “Thanks to LeEco, our team now has the name of Beijing Guoan LeEco Team. All of us will spare no effort to bring our team and the club to a new peak. We also hope that football fans in Beijing will continue to support us and support Beijing Guoan LeEco Team.”

The partnership with Beijing Guoan Football Club signifies the acceleration of LeEco in improving the strategic layout of its Sports Ecosystem. In less than 2 years, LeSports has quickly transformed from a new media sports platform to a sports company covering the whole industrial chain. The comprehensive layout of LeSports in event operations, content platform, smart devices and Internet service will enable Beijing Guoan LeEco Team to achieve new development and initiate a new era of Internet-based eco-development for the Chinese Super League.

“LeEco’s seven sub-ecosystems of cloud, content, TV, smart phone, car, sports and Internet finance are all based on the innovative policies implemented in Beijing. As LeEco stands at the critical point of going global, its strategic partnership and cooperation with the club is bound to make Beijing Guoan LeEco Team a strong team with international influence that will top the Chinese Super League, expand its influence to the world and become more popular in Beijing and among football fans.” said Liu Hong, cofounder, Vice President and COO of Le Holdings.

“There are no national boundaries to the Internet,” said Lei Zhenjian, CEO of LeSports. “Going forward, LeEco and LeSports will work closely with Beijing Guoan Football Club to integrate internal and external ecosystem resources. By doing so, we aim to make Beijing Guoan LeEco Team stronger with international influences that make football fans in Beijing proud and promote the team throughout China and around the world.”

Source: LeEco