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Bloomberg Goes HD In Asia

Hong Kong -- Bloomberg Media Group today launched its high-definition (HD) television feed in Asia-Pacific, making it the first business and finance news channel to go live with a HD signal on cable networks in the region. Bloomberg Television reaches over 50 million households, offices and hotel rooms in 23 countries across Asia-Pacific.

"We are very proud to be among the first to roll out HD in the region and deliver the highest quality content and experience to our viewers," said Parry Ravindranathan, Managing Director - International for Bloomberg Media Group. "Launching HD is part of our strategy to cater to an increasingly digitally savvy consumer in Asia and ensure that we are the foremost digital-first media company."

Dan Molloy, Asia-Pacific Commercial Director for Bloomberg Media Group added, "HD is going to be an important feature as we continue to expand our TV partnerships in the region. There is already a growing appetite for premium HD content in Asia and as we localize more of our content, viewers are getting the best out of Bloomberg whether on the move or at home." He added, "In addition to providing better image fidelity, viewers will now be able to appreciate our rich on-screen content and real-time data feeds as they were originally intended."

The Bloomberg TV HD signal is being broadcast via the Asia Sat 7 satellite at 50 frames per second with 2,073,600 pixels resolution - five times the resolution of a standard definition signal. Following three months of dual illumination, distributors can choose to broadcast in high or standard definition using upgraded decoder equipment.

The HD channel is available on Asia Sat 7 with the following reception parameters:

Satellite Orbital Location: 105.5E
Transponder Number: C12V
Downlink Frequency: 4100 MHz
Downlink Polarisation: V-pol
Symbol Rate: 29.72 MSps
Digital Transmission Type: DVB-S2
Modulation: 8PSK
FEC: 5/6

Contact your local operator to check the availability of Bloomberg HD in your region.

Source: Bloomberg