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Brand New Media Names Content Head In Singapore

SINGAPORE – Hot on the trail of the new executive appointments at Brand New Media is Shailja Varghese, the newly appointed Head of Content Solutions.

As the global content marketing agency expands throughout Southeast Asia, Shailja’s responsibilities will include overseeing the content marketing solutions arm of the BNM business regional headquarters in Singapore. She will be working alongside the Managing Director of BNM Singapore, Joanne de Rozario and Global Director, Damien Bray.

With 17 years of experience in the media and television industries, Shailja is no stranger to the world of content. In her most recent role, she was the Regional Director – Content for South East Asia and South Asia with Maxusglobal where she obtained year-on-year growth on revenue for Maxus South Asia, won several awards and pioneered several content-led marketing campaigns for brands.

Previously, she was the National Director for Content Solutions ESP for Maxus in India, and prior to that, handled programming and acquisition for National Geographic, UTV Entertainment Television, Discovery Channel, TLC as well as Zee Entertainment. She has successfully acquired over 1000 hours of lifestyle and travel programmes, 600 movies, co-produced 500 hours of content, developed and supervised over 150 hours of original production for several television channels and developed and executed over 150 content solutions for brands.

Damien Bray comments:

“We are extremely excited to have Shailja join the team at Brand New Media Asia as Head of Content Solutions for the region. We are experiencing a substantial interest in brands wishing to use our content marketing services, so it’s a great time for Shailja to be coming on board. She offers years of experience with multiple successful activations under her belt. Her strategic thinking, vision and creativity will add tremendous value to the programs we deliver for both agency and brand partners in the region. She is a strong addition to our senior management team across Asia and we can’t wait to hit the ground running.”

“I am delighted to join BNM as the lead of content marketing solution for the region based in Singapore. After having worked in content side in large television networks and the world’s largest communication service group and agency, it is an exciting move to a content house. BNM is doing exciting work in the field of content marketing and has the potential to lead the way for the industry in this field,” enthused Shailja.

“With the wonderful team at BNM and its offerings and products I am looking forward to work alongside marketers, media agency and content partners to come up with some trailblazing future ready solutions for the always on content appetite of oversatiated consumers.”

Source: Brand New Media