MyChinaChannel Appoints Edwin Koh COO
SINGAPORE – Leading Singapore-based Chinese television content syndicator and aggregator, MyChinaChannel Pte Ltd. (“MCC”), today announced the appointment of Mr Edwin Koh as its Chief Operating Officer (“COO”).
This new appointment comes at a time when MCC is expanding its network of media partners in China, which will open up more opportunities to bring the best of Chinese content to Singapore and the rest of the world. Koh has been brought in to strengthen the senior management team as MCC continues its expansion drive. MCC is focused on providing a suite of Chinese content on current affairs, education and lifestyle. Last year, MCC announced that they will be co-developing content with leading financial newswire China Business Network (“CBN”), for audiences in China, Hong Kong and Singapore, via StarHub Cable (Channel 809).
Mr Patrick Yong, CEO of MCC said, ”Over the years, China-made television content has been making great leaps in terms of quality and variety and we are glad to have entered this market at an early stage to be able to ride on their increasing popularity. Edwin’s appointment to the team has come at an opportune time as we have exciting plans to grow our content and extend our audience base to the ASEAN region. His deep experience in marketing and his familiarity with television media will give MCC an edge over others in the competitive TV market place.”
In his role, Koh will be responsible for building the strategic business goals and managing the business operations to deliver a robust go-to-market competitive strategy and operational excellence within the company. Koh will manage sales and marketing operations, customer experience, business development and public affairs. He will be working closely alongside CEO Mr Patrick Yong to develop new business opportunities and leading the strategic development of the 2 network channels - CBN and MaxToon.
“It is a great honor to be part of the MCC team. With our content spread across cable, internet, telcos and mobile globally, I believe the opportunities for MCC are exponential. I am excited to work with the team and help lead the company to its next phase of business growth through innovative content creation and technology convergence, ” Mr Edwin Koh said.
Koh is a sales and marketing veteran with more than 25 years of extensive experience across different industries including media, consumer electronics, telecommunications, real estate and FMCG businesses. His career includes previous senior corporate roles in SingTel, Samsung, MediaCorp and Far East Organization.