Taiwan’s CatchPlay Lanches OTT Service
Taipei – Taiwan’s leading independent film distributor and digital content aggregator launches the CATCHPLAY On Demand service today, with a special focus on movies. It is also announcing its partners in two additional Asia-Pacific markets – StarHub Singapore and Telkom Indonesia – which will have associate services launching in the second quarter of 2016.
Mr. Harvey Chang, Chairman of CATCHPLAY Group, says, “In recent years, CATCHPLAY has quietly and purposefully expanded its business from theatrical distribution to film financing and production, aggregating digital content for many leading digital platforms and the operation of our own movie channel. Today we launch our new digital platform that extends the services we provide to movie lovers. With this new platform, we can better contribute to the health and vitality of the region’s content industry.”
According to Ericsson ConsumerLab TV & Media Report 2015, more than half of Taiwan consumers watch digital streaming content daily, averaging 7.8 hours each week. Although this is 13% higher than the current global average, which has doubled to 6.0 hours since 2011, it reflects the broader worldwide trend in digital media consumption. With today’s announcements, CATCHPLAY maintains its position at at the vanguard of this major shift in consumer trends in the Asia-Pacific region.
Tailored Content Born from a Passion for Movies
CATCHPLAY On Demand features not only movies from NBC Universal, Warner Brothers, Walt Disney and various independent studios in Hollywood, but also Asian and Chinese-language films. Compared to other services, Taiwan audiences will enjoy a greater diversity of content and a higher ratio of new releases. Mr. Timothy Chen, Chairman of CATCHPLAY, says, “We are focusing on both the quality of the content and the quality of the viewing experience; for example, we know that audiences will not accept advertisements interrupting our movies. With these two priorities, we will attract and retain the most loyal consumers.” Ms. Daphne Yang, Chief Executive Officer of CATCHPLAY, says, “According to our research, 60% of Asia-Pacific consumers primarily switch to paid on-demand services for movie content; and 80% of that revenue is for new releases. In other words, new movies are the core content, representing 48% - almost half - of audience’s monetizable attention. This perfectly aligns with the direction of our new service that focuses on the best and most diverse new movies for the Taiwan market and our regional partners.”
A Platform for Movie Lovers Made by Movie Lovers
Since its launch in 2007, CATCHPLAY has emerged as the most cutting edge film company in the Taiwan entertainment industry, with an understanding of not only consumer viewing patterns but also the role of innovation in creating successful digital video platforms. Ms. Daphne Yang, Chief Executive Officer of CATCHPLAY, says, “Our team is simply a bunch of film buffs who know what functions to provide, what information to display, and what interface to design so as to create the best online movie service for other movie lovers. We believe that existing online video services have only brought the physical DVD rental experience to the Internet, ignoring the discoverabilities and the role that social networking can play on an online platform.” CATCHPLAY On Demand provides a one-stop shop for movie related content in more than 320 genres/categories with links to extensive movie-related information - including personalized recommendations – on multiple screens. Version 2.0, currently in development, will add much anticipated cross-device social networking capabilities to the already provided mobile applications, website and TV apps allowing users to not only watch movies but also connect with their friends on the Service from any internet-connected digital devices.
Free Registration; Flexible Payment Options; All-You-Can-Eat Library Option
The all new CATCHPLAY On Demand offers multiple payment methods and pricing options:
- Movie Fans: Free sign-up, requiring no credit card to register, that includes one free movie from a curated selection each month for as long as the Service is there. Additional movies can be rented individually for NT$60 (US$1.85), with newer releases priced at NT$80 (US$2.47).
- Movie Lovers: A paid subscription for NT$250 (US$7.72) per month, inclusive of two free movie rentals, freely chosen by the consumer in addition to unlimited views of the Service’s complete library for free. A discount of 15% also applies to additional rentals by monthly subscribers who want to rent more new releases.
New movies and library are added to the service every week to ensure the region’s best selection.
Asia-based Global Platform for the Movie Lovers
While wholly developed in Taiwan, CATCHPLAY On Demand has already attracted recognition in the region. Ms. Daphne Yang, Chief Executive Officer of CATCHPLAY, says, “We understand that there are no geographical borders when establishing an Internet service platform. Furthermore, without the support of a large consumer base, we would not be able to invest the resources that are necessary to create a world-class service. Therefore, for the past 18 months, we have been meeting with major media players in the region’s key markets while developing the Service platform. Today we proudly announce our first two partners.”
CATCHPLAY On Demand is launching today in Taiwan with guests from StarHub Singapore and Telkom Indonesia in attendance: Mr. Tan Tong Hai, Chief Executive Officer of StarHub; Mr. Joddy Hernady, who heads content business of Telkom Indonesia; and Mr. Jemy Confido, VP in Sales and Marketing of Telkom Indonesia. Mr. Tan Tong Hai says, “StarHub has been looking for a partner that can effectively aggregate blockbuster movies from around the world, including Asia. With the partnership with CATCHPLAY, we will soon be able to deliver the best and latest movies to delight our customers. We are now working with CATCHPLAY to create the best viewing experience that will be seamless across our cable TV, IPTV and OTT platforms.” Telkom Indonesia is the leading telecom group in Indonesia with over 150 million subscribers, with its number of IPTV and fiber broadband users growing rapidly at a rate of 2 million per year. Mr. Joddy Hernady says, “Compared to other OTT content providers, we like the CATCHPLAY On Demand content offering and user experience very much. We will officially provide the service in the second quarter of this year to our IPTV, fiber broadband, and mobile subscribers.”
Maximizing the Value of Great Content Globally
Since its founding in 2007, CATCHPLAY has acquired an unequalled library of movie titles in Taiwan and has invested in several high-profile film productions. In 2014, CATCHPLAY co-financed Taiwanese period drama Paradise in Service, which opened the 2014 Busan International Film Festival, and 20 Once Again, the official China remake of South Korean blockbuster Miss Granny. In 2015, CATCHPLAY co-financed Hollywood director Martin Scorsese’s historical epic Silence, which was the first international high profile film with its cinematography 100% done in Taiwan. CATCHPLAY is also the only Taiwan company to invest in films from the top six Hollywood studios, including The Revenant, Assassin’s Creed, and Tom Clancy’s Splinter Cell by New Regency.