Now TV To Incorporate Netflix App In New STBs
PCCW (SEHK:0008) – HONG KONG – now TV, Hong Kong’s largest pay-TV and a leading OTT service provider, and Netflix, the world's leading Internet TV network, announced today a partnership that will start delivering Netflix to customers through now TV’s set-top boxes and the new 4K all-in-one appliance “now one” from the second quarter of 2016. This makes now TV the first broadcaster in Hong Kong to provide the best large screen experience for Netflix via its set-top boxes.
Ms. Loke Kheng Tham, PCCW's Executive Vice President of Pay TV, said, “This partnership will enable now TV customers to enjoy high quality content through the Netflix app which is directly integrated into our set-top boxes and “now one”, our new ultra HD 4K all-in-one appliance, for the best big screen experience. Being Hong Kong’s largest pay-TV operator, now TV has a track record of innovation and commitment to satisfying the diverse viewing habits of our customers. Integration of Netflix into our service demonstrates our firm commitment to offering the widest possible range of content and functionality to our customers."
Ms. Tham added, “Our partnership with Netflix builds on now TV’s leading position as Hong Kong’s ideal partner for global content creators. now TV offers a one-stop shop for unrivalled content breath to meet the entertainment needs of the entire family. We have long been proud of providing the widest range of first-run US, UK and Asian dramas, along with award-winning local and international movies to now TV customers with our leading content partners. We look forward to forging a great partnership with Netflix as we continue to bring the best of premium entertainment to the benefit of Hong Kong viewers.”
Mr. Bill Holmes, Netflix's Global Head of Business Development, said, “Partnering with now TV is going to be an important component of Netflix growth in Hong Kong. We are delighted that Hong Kongers’ love for the wide variety of content on Netflix can now be experienced through now TV’s set-top boxes backed up by HKT’s best-in-class Internet provision and content distribution network.”
now TV customers with a Netflix membership will be able to watch popular Netflix original series such as Master of None, Marvel’s Daredevil, Marvel’s Jessica Jones, and Orange is the New Black as well as a wide variety of documentaries and feature films.
Mr. Holmes added, “As early as the start of our global launch, our content library has been growing with new TV series and movies being added. Netflix members in Hong Kong can expect even more great content in the months ahead.”
Netflix offers three service plans in Hong Kong with monthly fees of $63 for 1-screen in standard definition, $78 for 2 screens simultaneously in high definition and $93 for 4 screens simultaneously in HD and Ultra HD 4K. The partnership will enable now TV customers to enjoy any tier of Netflix subscription via now TV’s set-top boxes and “now one”*.
* Video quality of Netflix programmes is subject to customer’s Internet service and subscription to now TV’s HD/4K service. Other terms and conditions apply.
Source: Now TV