Da Vinci Partners With Indonesian OTT Platform
Educational family channel Da Vinci Learning partners with Thinkin’ Tub Indonesia to bring educational and fun learning programming to families in Indonesia.
Jakarta, Indonesia – Da Vinci Media GmbH today announced its partnership with Thinkin’ Tub, an Over-The-Top (OTT) multi-platform called MediaStar to launch its educational content entertainment offering aiming to inspire kids aged six to ten year olds and parents alike in the joys of exploration, discovery and learning about the world around them.
Da Vinci Learning, as a brand is designed to make the emotional connection with its target audience that education and learning lead to bright minds and a bright future. With quality programming like Marvi Hammer, Finger Tips, Backyard Science, Explorer Express and many more, Da Vinci Learning features a variety of fascinating programming that empowers audiences with a greater understanding of life around us.
Ferdinand Habsburg, Founder and CEO of Da Vinci Media says, "Launching a channel with Thinkin’ Tub MediaStar further underscores Da Vinci Media GmbH’s plan to create a diversified portfolio of digital networks. With the Over-The-Top (OTT) space continuing to grow, Da Vinci Media GmbH believes Over-The-Top (OTT) viewing options are the wave of the future. With more demand from audiences on accessible content and entertainment, we aim to create more unique partnerships with leaders in the Over-The-Top (OTT) space such as MediaStar and the better able we are to serve this dramatically expanding market. Our goal is to provide a safe viewing experience for young children and their families, emphasizing the currently underserved market focused on education and learning-based programming. We are thrilled to work with Thinkin Tub's innovative team to bring this vision to life.”
“Education and edutainment represents one of the key pillars of MediaStar ecosystem and our partnership with Da Vinci Media GmbH is a testament to our goal in bringing rich, engaging, safe and more importantly educational content that is accessible to kids and families in Indonesia. The learning experience never stops when viewers can catch Da Vinci Learning’s shows on their Android Digital Media Player, Android Television and personal devices such as smart phones or tablets via our integrated online streaming technology,” said Wisnu Saputra, one of the co-founders of MediaStar.
MediaStar is available in Indonesia with most Internet Service Providers on a subscription basis with an affordable pricing scheme this quarter.
Da Vinci Learning is available in nine countries in Asia, reaching 19.5 million subscribers across 85 countries in 19 languages.
Source: Da Vinci Learning