Discovery Names Elliot Renton SEA Sports Head
Highly experienced media and sports specialist to spearhead region’s sports strategy.
Singapore – Discovery Networks Asia-Pacific has named Elliot Renton as Head of Sports, Southeast Asia. In this newly created position, Renton is tasked with driving the strategic development and operational management of Discovery’s sports product portfolio for the region, with the objective of building compelling and popular sports franchises.
Renton will oversee all aspects of Southeast Asia’s sports business including rights acquisitions, programming and all audience engagement activities. He will also lead OTT initiatives comprising VOD, catch up services and mobile apps.
Based in Singapore, Renton will assume his responsibilities in July. He will report to Louis Boswell, Senior Vice President and General Manager, Southeast Asia.
Commenting on the appointment, Boswell said, “I am thrilled to have Elliot working with me to accelerate the growth of our sports business in Southeast Asia. As the media landscape rapidly evolves and consumers become increasingly digital savvy, Elliot’s extensive experience - particularly in digital and OTT - will help us to achieve the delivery of our content in the most engaging and innovative way.”
Renton was most recently with Grabyo UK Ltd, a cloud-based mobile video and advertising company, as the Asia Pacific business representative. Prior to that, he was with PERFORM and served as the Managing Director for Emerging Markets Asia. During his three-year tenure, he successfully led and drove ambitious growth activities for PERFORM’s business across Asia covering content distribution and advertising. This included expansion into China, India, Korea and Indonesia plus other Southeast Asia markets. Renton has previously also held commercial roles at Nokia, Getty Images and Thomson Reuters in Asia.
Renton is originally from London, UK and holds a Bachelors of Arts Honours in Information and Media Studies from Brighton University.
Source: Discovery Communications