Amazon Prime Arrives In India
Amazon, the ecommerce giant with burgeoning ambitions in OTT video, has launched Prime, its paid membership service, in over 100 cities in India.
A local launch for Amazon’s Prime Video – complimentary movies and TV series for Prime members, including original content from Amazon – should follow later in the year.
India becomes the second market in APAC to offer Amazon Prime, after the service made its regional debut in Japan last September.
Amazon is reportedly producing its own video content in India, after releasing the first dramas it made in Japan earlier this year.
Indian subscribers can join Prime for a Rs499 (US$7.8) introductory annual fee, half the Rs999 standard rate.
Press release in full below:
Amazon Launches Prime In India
- Members enjoy unlimited free one-day and two-day delivery on India’s largest selection of products
- Sellers using Fulfillment by Amazon, Amazon's gold standard fulfilment, now automatically provide customers with unlimited fast free Prime delivery
- Prime Video coming soon: members to get exclusive access to Amazon Original Series and Movies, and premium movies and TV shows from Indian and global content providers
- Sign up now to try Amazon Prime absolutely FREE for 60 days
Bengaluru, July 26, 2016: Amazon.in today announced the launch of its globally popular Amazon Prime membership program in India. With Prime, Indian customers in over 100 cities can enjoy unlimited free one-day and two-day delivery on lakhs of eligible products from India’s largest online shopping selection. Amazon.in is offering a free trial period of 60 days to allow Indian shoppers to experience the benefits of Prime.
“We are very excited to bring Prime to our customers in India. With Prime, guaranteed one-day delivery becomes an everyday experience instead of an occasional indulgence, and with no minimum purchases, it provides unlimited convenience all year long" says Amit Agarwal, Vice-President & Country Head, Amazon India. "For sellers, Fulfillment by Amazon is now an even more powerful opportunity to rapidly grow their business and at the same time, provide customers across India with vast selection and unlimited fast free Prime delivery."
Amazon.in is offering Prime at an introductory annual subscription fee of INR.499, a discount of INR.500 over the list price of INR.999. As a special promotion, customers who sign up early can enjoy Prime free for 60 days, which is twice the normal trial period globally. Non-members will continue to have the option of expedited delivery on their orders with the usual delivery charges where applicable. Prime members in 20 cities can also choose same-day, morning or scheduled delivery at a discounted fee of INR 50 per order on over 10,000 products. For deliveries to cities not yet eligible for one-day or two-day delivery, members will receive free delivery with no minimum purchase.
“Amazon Prime was designed with one simple objective, to delight our customers. Tens of millions of members around the world enjoy the best of Amazon with a Prime membership, and now this one-of-a-kind program is available to our millions of customers in India,” says Greg Greeley, Vice-President Worldwide Prime, Amazon. “Since its inception in every country, Prime continues to evolve as we add millions of additional items that can be delivered incredibly fast and free. We have also introduced unique digital benefits like Prime Video featuring Amazon Original Series and Movies - you’ll be hearing more about that in the coming months.”
Amazon.in has revamped its on-site and app experience to allow customers to seamlessly discover and choose Prime products. Customers searching for products can use the new “Prime” filter to look for all eligible Products. A “Prime” badge will be displayed on listings to indicate when a product will be delivered to the customer’s address. Customers can sign up for it at www.amazon.in/prime.
Prime products will be delivered through the Fulfilment By Amazon (FBA) channel. FBA is the company’s gold standard product fulfilment service. It helps sellers increase online sales by giving them access to Amazon’s fulfilment resources, fast, free delivery options for their products and acclaimed customer service. Sellers need to simply send their products to an Amazon fulfilment center and Amazon stores inventory, picks, packs and ships orders across India and also provide customer service on their behalf. FBA products are eligible for premium deliveries such as One Day Delivery and Morning Delivery, generating more orders for sellers. Most sellers report a substantial sales increase after they start using FBA.
Mr. Pradeep Kumar of Cambium, a seller for electronics on Amazon.in says “I have been selling on Amazon.in since the last one year and opting for Fulfilment By Amazon proved to be one of my best business decisions! My business has grown by 300% in the past one year and I have started receiving orders from all corners of India. With Prime being launched in India, I can only expect the demand for my products to increase more and thus catalyze my business growth in the coming months”.
All customers on www.amazon.in and the Amazon mobile shopping app have easy and convenient access to over 65 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy Amazon.in’s guaranteed one-day, two-day delivery, Sunday and Morning delivery on products fulfilled by Amazon.