CatchPlay On-Demand Goes Direct In Singapore
Taiwan’s CatchPlay, one of the latest new entrants rolling out US and Asian movies on-demand, has unveiled a direct-to-consumer offering in Singapore.
CatchPlay’s VOD suite is also available in Indonesia, via triple-play operator Telkom Indonesia (a direct-to-consumer service should launch by the end of the year), as well as its home market, Taiwan.
The latest launch follows CatchPlay’s Singapore debut earlier this year, tying up with cable and telecoms group StarHub to provide SVOD and TVOD add-ons to StarHub TV as well as SVOD service StarHub Go.
Pricing for CatchPlay’s own SVOD tier will be slightly higher than its SVOD offering via StarHub, at S$14.90 (US$10.6) versus S$12.90 (US$9.2) per month. During a special promotional period however, both are available at the lower S$12.90 price point.
Singapore, a market with some of the highest levels of pay-TV and broadband penetration (fixed line and mobile) in Asia, is a relatively uncrowded arena for SVOD services oriented around US fare.
The main services at present are: Netflix, which offers integrated billing through both Singtel and StarHub, as well as its own direct to consumer service; StarHub Go, which also has complimentary access to HBO Go; and Toggle Prime, an SVOD offering from incumbent broadcaster Mediacorp, which includes on-demand services from Disney.
More competition is emerging around Asian and sports content however, spearheaded by StarHub Go, which offers both, and Viu, a freemium app from Hong Kong’s PCCW focused on Asian entertainment, including early-window drama from Korea.
Hooq meanwhile, an emerging markets SVOD play backed by Singtel, Warner Bros and Sony, is also working on a local offering.
CatchPlay’s new Singapore service is launching with 400-500 mainly US movies, with plans to build the catalog and add more Asian content over time.
The catalog comprises earlier-window movies in a premium TVOD tier, as well as older movies accessed via SVOD as well as a cheaper TVOD price point.
SVOD subs also get one complimentary TVOD movie per month in Singapore and Indonesia, and two per month in Taiwan, in a move to provide fresher content than SVOD rivals.
In a move to attract potential subs, CatchPlay a film distributor and co-producer of Asian and Hollywood movies, also curates a free selection of films for its VOD services each month.
Press release in full below:
New On-Demand Service Tailored For Movie Lovers Launches In Singapore
Promising a robust library stocked with Hollywood blockbusters, CATCHPLAY subscribers can enjoy seamless watching across multiple devices
SINGAPORE, August 16 2016 – Movie lovers in Singapore can now access a wide selection of movies and a rich library of information and trivia about their favourite films and movie stars, across multiple devices with a new generation service. Earlier today, CATCHPLAY launched its On-Demand service in Singapore, which is available via the new CATCHPLAY application that can be downloaded on all Android and iOS platforms, and its online portal www.catchplay.com/sg
CATCHPLAY subscribers can choose between two membership methods:
Movie Fans: Free membership, requiring no credit card to register, and includes one free movie from a curated selection each month, which is updated weekly. Additional movies can be rented individually (Single Rental) for SGD$3.50, with newer releases priced at SGD$6.00
Movie Lovers: A paid subscription of SGD$14.90 per month, inclusive of unlimited views of CATCHPLAY’S thousands of hours of movie library, in addition to one Single Rental at consumer’s choice every month.
The On-Demand service was launched in Taiwan in March and by June had already rolled out in Indonesia with Telkom Indonesia. The partnership with StarHub Singapore was also announced earlier with CATCHPLAY offering a wide selection of movies for single rentals and a subscription-based service on Starhub TV Channel 610. Plans to roll out in the rest of the region are in the pipeline.
“Singapore has the highest digital penetration in the region so we are excited to finally officially launch the CATCHPLAY service in Singapore, after we partnered with StarHub in June. Now all movie lovers here get to watch their favourite movies under CATCHPLAY as and when they want, regardless of where they are and what devices they are using,” said Mr Timothy Chen, chairman of CATCHPLAY.
As one of the leading film distributors in the region, CATCHPLAY brings with it almost a decade of experience in presenting a wide selection of movie content specially curated for movie lovers. In the recent years, the company further extended its reach upstream into international co-production and investments of films including the mandarin-language film, 20 Once Again, The Revenant, starring Leonardo DiCaprio and three more upcoming Hollywood titles, Assassin’s Creed, Splinter Cell and Director Martin Scorsese’s Silence.
“Our knowledge and passion for movies are our biggest strengths. Our team is simply a bunch of film buffs who know what movies to select, what information to display and what functions to provide so as to create the best online movie service for fellow movie lovers. This is an exciting time for our team and for movie lovers in Singapore as CATCHPLAY is not only changing the way movies are being watched, but also contributing to the vibrancy of the region’s content industry,” added Ms Daphne Yang, Chief Executive Officer of CATCHPLAY.
To celebrate its Singapore launch, CATCHPLAY is offering Movie Lovers Membership at a special price of $12.90 per month. In addition, CATCHPLAY has a limited time free trial offer- early birds who ‘like’ the CATCHPLAY Singapore Facebook fan page by the end of this week (Sunday 21 August) will be able to use a promotional code upon sign-up and enjoy the first two months of subscription free.