Sign In
MPA I.D.
Password

CTE's Miao Mi Launches In Singapore Via Toggle

[Update: Miao Mi is also launching on Singtel's OTT platform Cast. Second press release also included below]

Miao Mi, a new Chinese-language kids channel from Celestial Tiger Entertainment (CTE), has entered its second market, Singapore.

The channel, an edutainment offering aimed at children between 3-6 years’ old, made its debut in Indonesia in January, via pay-TV incumbent MNC Sky Vision.

In Singapore, Miao Mi has launched on Toggle Prime, the paid tier of OTT service Toggle.

Select episodes are also free to view on Toggle, which is run by Singapore’s main broadcaster Mediacorp.

Press release in full below:

 

Toggle Partners Celestial Tiger Entertainment To Be First In Singapore To Launch Miao Mi, A Mandarin Edutainment Kids Channel 

Singapore, 29 Aug 2016 – Toggle announced today that it will be the first to launch Celestial Tiger Entertainment’s Mandarin edutainment kids channel, Miao Mi, in Singapore. As Toggle Kids’ first Mandarin channel, Miao Mi complements the existing premium content on Toggle Kids, which includes Disney, Nickelodeon and Da Vinci, offering a more holistic and bilingual edutainment experience. The channel will be added to the existing Toggle Prime package at no additional cost. 

Targeted at children aged 3 – 6, Miao Mi aims to help kids in Singapore learn Mandarin in a fun and engaging way. The channel is carefully curated with programmes that entertain, educate and empower kids with a unique Asian perspective. The programming mix includes first and exclusive animated and live-action series, as well as family movies. Miao Mi also features its own show, Miao Mi Classroom, which is hosted by the channel mascot and uses animated flash cards and catchy songs to facilitate Mandarin language-learning. 

Mr. Anil Nihalani, Head, Connected Media, Mediacorp said, “With the launch of Miao Mi, we aim to make the learning journey fun and enjoyable. Besides great content, ease of access is also important, especially for busy parents. Toggle is available on a myriad of devices ranging from Smart TVs, to smartphones, tablets and more. This makes it convenient for kids to learn at home and on-the-go. In addition, Toggle is also equipped with a Parental Lock function, which allows parents to manage and restrict other types of content that their children can view.” 

“We are very excited to launch Miao Mi in Singapore with Toggle. Given the growing importance of Mandarin, and the desire of most parents to have their kids exposed to multiple languages, we believe Miao Mi offers great value for Singaporean families,” said Ms. Ofanny Choi, Executive Vice President, TV Networks, Celestial Tiger Entertainment. “With the combination of our carefully curated, entertaining and educational programmes, along with Toggle’s user-friendly multi-screen accessibility, we believe Miao Mi will help kids in Singapore learn Mandarin in a fun and interactive way.” 

Consumers can enjoy free episodes of selected Miao Mi content on www.toggle.sg/togglekids. They can then sign up for Toggle Prime at $9.90/month to continue watching Miao Mi. Other benefits of Toggle Prime include: 

- Toggle-It-First: Watch Mediacorp programmes on-demand, 7 days before their on-air telecast 

- On-demand viewing of premium movies and TV series for the whole family 

- Ad-free viewing of all content 

Existing Toggle Prime subscribers will automatically enjoy Miao Mi.

Source: Mediacorp

 

Celestial Tiger Entertainment Launches Miao Mi in Singapore on Mediacorp’s Toggle and Singtel TV’s Cast

Hong Kong (August 31, 2016) – Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, announced today the launch of CTE’s kids channel Miao Mi in Singapore on Mediacorp’s Over-The-Top (OTT) service, Toggle, and Singtel TV’s new OTT service, Cast.  Miao Mi, the Mandarin edutainment channel created for preschool kids across Asia, is now available on Toggle’s Prime pack, and will be launched on Cast’s Kids pack starting September 1. Singapore is the second market for Miao Mi, following its initial launch in Indonesia this January. 

“We are elated to introduce Miao Mi to Singapore with the full support from two prevalent OTT services backed by two Singaporean media powerhouses,” said Ofanny Choi, Executive Vice President, TV Networks, Celestial Tiger Entertainment.  “Given the growing importance of Mandarin, and the desire of most parents to have their kids exposed to multiple languages, we believe Miao Mi offers great value for Singaporean families. Preschool kids, and their parents, can enjoy Miao Mi’s high quality children’s programming on various devices while practicing their Mandarin.”

Targeted at children aged 3 – 6, Miao Mi aims to help kids in Singapore learn Mandarin in a fun and engaging way. The channel is carefully curated with programmes that entertain, educate and empower kids with a unique Asian perspective. The programming mix includes first and exclusive animated and live-action series, as well as family movies.  These programs come from leading children’s content providers, primarily from China, Korea and Japan, and are all dubbed in Mandarin.  Miao Mi also features its own show, Miao Mi Classroom, which is hosted by the channel mascot and uses animated flash cards and catchy songs to facilitate Mandarin language-learning.

Some of the first and exclusive programs premiering on Miao Mi include: two programs produced by Korea’s preeminent educational broadcaster EBS - Peet, The Forest Detective, a series centered around the theme of nature and Math Fun with Ria, an animated series teaching preschoolers mathematical fundamentals; Peek-a-boo, from Japan’s public broadcaster NHK, a live-action series designed to inspire kids’ curiosity through interesting visuals and sounds; and Pleasant Goat Fun Class, an educational series focused on sports and animals featuring well-known animated characters from the Pleasant Goat franchise.

Miao Mi is available as a linear channel and a subscription VOD service through Toggle and Cast.

Source: Celestial Tiger Entertainment