Jaunt VR Officially Launches In China
Joint venture to bring high-quality, virtual reality content to Chinese market.
PALO ALTO, Calif.--(BUSINESS WIRE)--Jaunt Inc., the leading producer and publisher of fully-immersive cinematic virtual reality experiences, today announced the launch of Jaunt China, a new China based virtual reality (VR) company formed in partnership with Shanghai Media Group (SMG) and China Media Capital (CMC), two of China’s largest media companies. Currently operational, Jaunt China is actively filming and producing high quality professional VR content in China, aimed for a global audience.
“With the establishment of Jaunt China, we are well-positioned to meet the demand for premium VR content from a rapidly growing international audience.”
Jaunt China will take advantage of Jaunt’s proven, end-to-end VR solution and the rich content libraries of SMG and CMC to create VR experiences across travel, adventure, narrative, music and sports. Initial programming will include VR content such as “The Voice of China”, virtual tours of Shanghai, and music from the band SNH48. Jaunt China will partner with additional brands, creatives and content partners throughout Asia.
“We are thrilled to partner with SMG and CMC to be the first US-based company to launch a full-scale, end-to-end virtual reality production and distribution platform in China,” said David Anderman, Chief Business Officer for Jaunt. “With the establishment of Jaunt China, we are well-positioned to meet the demand for premium VR content from a rapidly growing international audience.”
Jaunt China is actively producing content now using the company’s Jaunt ONE camera, the first professional grade VR camera designed specifically for VR creators. Content is then composed and processed using Jaunt’s professional cloud based rendering pipeline, Jaunt Cloud Services (JCS), which is running today on Amazon Web Services (AWS) in China for rendering and processing.
In addition to this new Chinese joint venture, SMG will also invest in Jaunt’s US operation as the company positions themselves for continued growth to meet the unprecedented demand for virtual reality around the world.
Jaunt’s proven, end-to-end VR solution has become the premier choice for some of the world's most iconic brands and creatives. In recent weeks, Jaunt partnered with Paul McCartney on a six-part documentary series and produced original content for Major League Baseball’s Hall of Fame Tour.
Source: Jaunt VR