Zee Unveils Zee Mundo For US, LatAm
Zee is targeting new audiences in the Americas with Zee Mundo, a Spanish-dubbed Bollywood movie channel.
The HD offering, focused on modern Indian cinema, is making its debut in the US ahead of subsequent launches in Latin America.
Zee Mundo, run out of Miami, is the latest local-language offering from Zee aimed at non-Indian viewers worldwide.
The broadcaster also unveiled a free-to-air channel in Germany this year, following similar launches in Africa, the Middle East, Russia and Southeast Asia.
Press release in full below:
Zee Entertainment Enters The US Hispanic Market
- Set to conquer the second-largest spoken language market in the world!
- Launches ‘Zee Mundo’, the first-ever Spanish-language Bollywood movie channel
Miami, USA / Mumbai, India, September 13, 2016: Leading Indian content conglomerate, Zee Entertainment Enterprises Limited (ZEEL) has set a new milestone by becoming the first-ever Indian company to enter the massive Hispanic market with the launch of its Spanish-language Bollywood movie channel, ‘Zee Mundo’.
Zee Mundo – ¡Te encanta! (‘Mundo’ means ‘World’ and ‘¡Te Encanta!’ means ‘You’ll Love It’ in Spanish) is a premium, major studio-level, HD movie channel presenting the very best of modern Bollywood cinema, dubbed in Spanish.
Commenting on ZEEL’s entry into the Hispanic market, Amit Goenka, CEO – International Broadcast Business, ZEEL said, “Both the markets share strong cultural similarities in terms of family structure, socio-economic conditions, food, music, art and culture. We are confident that Zee Mundo’s programming will cross frontiers with storylines and themes that are relatable to the Hispanic audiences. With Zee Mundo, we have an exclusive Hollywood-quality product that is designed to attract and captivate Pay-TV subscribers through the best of Bollywood productions.”
Sharing further details on the channel, Rajeev Kheror, President – Strategy, International Business, ZEEL said, “With top-rated, worldwide blockbuster masterpieces, our goal is to make Zee Mundo an entertainment destination like nothing the Hispanic market has ever witnessed or imagined before. Zee Mundo will bring ZEE’s entire library of HD movie titles to Latino audiences across the U.S., meticulously dubbed in Spanish, crossing five genres (action, romance, suspense, drama and comedy) and featuring some of the world’s biggest movie stars including Priyanka Chopra, Shah Rukh Khan, Anil Kapoor, and Irrfan Khan.”
Speaking on the plans for the region, Javier Lopez Casella, Head of Business, US Hispanic & Latin America, ZEEL said, “Showcasing a sensational foreign film genre that is feverishly adored by more than a billion fans, Zee Mundo will premiere global blockbusters and feature the biggest worldwide stars the Americas have yet to fully discover. After successfully capturing the US Spanish market, we will be expanding over the next few months, into other LATAM markets including Mexico, Argentina, Colombia, Peru and Chile. Zee Mundo is available on DISH Latino, the first of several planned distribution deals in the US Hispanic market, which will eventually take the channel to other LATAM countries as well.”
Zee Mundo’s head office is located in Miami, Florida.