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Scripps Elevates Singarajah To Asia MD

Scripps has promoted APAC head of ad sales and distribution, Leena Singarajah, to MD for Asia.

Singarajah takes up the responsibilities from former regional lead Derek Chang, who retained oversight for the region after relocating to London to become head of international lifestyle channels last July.

Singarajah continues to report to Chang and oversee ad sales and distribution in the region.

She joined Scripps in 2014, moving from an APAC sales and business development role at IMG Media.

Press release from Scripps below:

 

Leena Singarajah Appointed Managing Director, Asia, Scripps Networks Interactive

SINGAPORE – 23 January 2017 – Media veteran Leena Singarajah has been named Managing Director, Asia, for Scripps Networks Interactive. Effective immediately, Singarajah will be responsible for continuing to develop and execute the growth strategy for the Scripps Networks lifestyle business across the region. Based in Singapore, Singarajah will report to Derek Chang, Head of International Lifestyle Channels, Scripps Networks Interactive.

“Leena is a consummate professional and widely respected for her deep knowledge of the region and the industry. Her strategic vision, combined with her operational expertise, will be critical as we look to further expand our business across the region,” said Chang.

Singarajah joined Scripps Networks in 2014 as Head of Distribution and Ad Sales, Asia-Pacific, responsible for developing strategies to continue growing distribution and building our regional and local ad sales business. Since joining, Singarajah has overseen the expansion of HGTV in the region and considerably strengthened the regional and local ad sales businesses.

Prior to joining Scripps Networks, Singarajah served as Senior Vice President, Head of Sales and Business Development, Asia Pacific for IMG Media, where she was responsible for overseeing content and channel distribution. During her tenure, she launched IMG Media’s first and only fully-owned 24-hour sports channel, EDGEsport.  She also oversaw IMG Media’s Entertainment Division portfolio, including a wide-ranging, high-volume lifestyle catalogue.

Singarajah is a graduate of both the Malaysian Institute of Management, where she obtained her associate’s degree in business administration, and the University of Technology Malaysia, where she received an associate’s degree in electrical engineering.

Source: Scripps Networks Interactive