Sign In
MPA I.D.
Password

A+E Hires Country Head For Korea

A+E Networks has appointed a country head for Korea, a new role, as it gears up to launch localized versions of History and Lifetime in the market.

Youngsun Soh, former market director for Twitter Korea, has joined A+E as Korea GM, reporting to North Asia GM Saugato Banerjee.

The hire marks a return to the broadcast industy for Soh, who established the BBC Worldwide channel business in Korea as part of a near-seven year stint at the BBC in both London and Seoul.

Korea, meanwhile, has become a major priority for A+E.

At the end of last year, the broadcaster bought two local channels (to be rebranded as History and Lifetime) as well as a stake in IHQ, a production and talent company affiliated with Seoul-centric pay-TV platform, D’Live.

IHQ and D'Live are working with A+E on distribution and original content for the new channels.

Press release from A+E Networks below:

 

A+E Networks Appoints Youngsun Soh As General Manager, A+E Networks Korea

NEW YORK (January 30, 2017) – A+E Networks® has appointed Youngsun Soh as General Manager, A+E Networks Korea, it was announced today by Edward Sabin, Executive Managing Director, International, A+E Networks.

In her new role, Soh will be responsible for developing and delivering on the vision, strategy and business initiatives for A+E Networks in Korea, including building the A+E brands and audience, growing advertising sales and developing content investment plans that support those initiatives. In addition, she will establish A+E Networks’ presence in the digital space through robust investment in technology and original content.

Based in Seoul, Korea, Soh will report to A+E Networks General Manager, North Asia, Saugato Banerjee.

“We are thrilled to bring such a highly respected global executive as Youngsun Soh to our team in Korea,” said Sabin. “Her vast experience with global brands in broadcast and digital, together with her proven acumen for establishing meaningful partnerships in the technology sector, are certain to further our vision for growth throughout the Korean marketplace.”

“It is exciting to be joining the talented team at A+E Networks at this time of accelerated growth,” said Soh. “I look forward to building on their momentum in the Korean marketplace with A+E’s genre-breaking series and new local content that represents the A+E Networks pedigree.”

Ms. Soh comes to A+E Networks from Twitter Korea, where she served as Market Director, responsible for all business development efforts and user growth in the Korean market. She joined Twitter from BBC Worldwide Channels Asia, where she served as Executive Director after working for BBC in London as Multiplatform and Portfolio Executive for Mobile. Prior to the BBC, Ms. Soh was Senior Commercial Officer of the UK Trade & Investment in Seoul responsible for all the UK-Korea bilateral collaborations in the IT sector for 10 years. Prior to BBC, she served as Science & Technology Officer at the British Embassy in Seoul.

Source: A+E Networks