CTE Adds Philippines To Local Ad Sales Team
Celestial Tiger Entertainment (CTE) has appointed Vanessa Parmisano as its first ad sales lead in the Philippines.
The broadcaster had been using Butty Media as its local rep.
The Philippines becomes the second market where CTE has its own advertising executive, after hiring Su Wei Wong for Malaysia in 2014.
Parmisano, formerly with Fox and TV5, is focusing on CTE’s English entertainment offering Kix and regional movie channel Thrill, on the back of rising viewership for both channels.
She took up the new role at the beginning of the year, reporting to Andy Chang, CTE’s SVP of ad sales, marketing and original production.
CTE distributes two other channels in the Philippines: Celestial Movies Pinoy, managed by local studio Viva; and Celestial Classic Movies.
Press release from Celestial Tiger Entertainment below:
Celestial Tiger Entertainment Boosts Its Presence In The Philippines With Appointment Of Vanessa Parmisano As Director Of Advertising Sales
Hong Kong (February 9, 2017) - Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, announced today its appointment of Vanessa Parmisano as Director, Advertising Sales for the Philippines. Parmisano will be charged with growing CTE's advertising sales business in the Philippines, specifically for its channels KIX and Thrill. She will report to Andy Chang, Senior Vice President, Advertising Sales, Marketing and Original Productions.
“We are really glad to have Vanessa on board. She has demonstrated an ability to drive sales and build solid relationships with agencies and brands. The ratings for KIX and Thrill have been growing rapidly in the Philippines and KIX is a Top 20 pay channel in this market . Vanessa is the ideal person to capitalize on this growth,” said Chang.
“I am ready to get into action with the Tiger Team and establish Celestial Tiger Entertainment channel brands as the preferred platforms for advertisers. I will continue to work closely with our media partners to deliver results that will further drive their brand engagement. There is much to be done, and I look forward to building the company's advertising business in the Philippines,” said Parmisano.
Prior to joining CTE, Parmisano served as Manager, Airtime Sales & Partnerships at Fox Networks Group. At Fox, Parmisano was responsible for advertising sales focused on key agency accounts for the network’s eight channels. Before joining Fox, Parmisano was Senior Account Manager, Advertising Sales for Media5 Marketing Corporation, where she focused on an integrated approach for multi-platform advertising sales for TV5. At Media 5, she closed several major deals and added key advertisers to TV5's client list.
The ratings for CTE channels KIX and Thrill have been growing in leaps and bounds in the Philippines. Last year, KIX and Thrill recorded an increase of 143% and 165% respectively in their average channel viewership versus 2015, and both channels also hit their highest viewership ever in December 2016 . KIX was the second most-watched regional English general entertainment channel  and Thrill was the fifth most-watched regional movie channel  during the second half of 2016 in the Philippines.
Source: Kantar Media (National Philippines). C&S 20+; whole day; rankings are based on average audience.
-  2H 2016, across all cable & satellite channels
-  Since data availability in Jun 2012; monthly audience.
-  2H 2016; Regional English GE channels (incl. AXN, DIVA UNIVERSAL, E!, FOX, FOX CRIME, HITS, KIX, LIFETIME, RTL-CBS, SONY CHANNEL, STAR WORLD, SYFY, TRU TV, UNIVERSAL CHANNEL, WARNER TV)
-  2H 2016; Regional movie channels (incl. AMC, CEC, CCM, CINEMAX, FOX FAMILY MOVIES, HBO, HBO FAMILY, HBO HITS, HBO SIGNATURE, SCREEN RED, STAR CHINESE MOVIES, STAR GOLD, STAR MOVIES, TCM, THRILL)
Source: Celestial Tiger Entertainment