CBeebies To Launch In Taiwan
CBeebies, the BBC’s preschool offering, is set to enter Taiwan for the first time.
A localized dual-language feed is primed to go live next Monday, on March 13.
The channel will be carried by 15 pay-TV operators, including Kbro, MOD and TFN, in more than 3.8 million homes.
In APAC, the CBeebies channel is also distributed in nine other markets: Australia, Hong Kong, Indonesia, Korea, Malaysia, Myanmar, Mongolia, the Philippines and Singapore.
Last month, the BBC also signed an MOU with Chinese online video platform iQiyi, to launch a branded section for CBeebies programming over the next six months.
Press release from BBC Worldwide below:
CBeebies Debuts In Taiwan
BBC Worldwide’s award-winning children’s channel CBeebies makes its debut in Taiwan as a dual-language, localised channel on 13th March. CBeebies will be available across 15 cable operators in Taiwan, reaching over 3.8 million households. Taipei, Taichung, Kaohsiung, Tainan and Chiayi are just some of the regions that will receive the new 24-hour channel.
CBeebies, a multi-platform brand for pre-schoolers aged six years and under, encourages children to learn through play. The channel offers a mixture of new and classic titles to educate and entertain young audiences. The friendly, colourful characters featured in the channel’s wide range of programming engage and captivate young minds, encouraging children to get involved. CBeebies was recently crowned ‘Channel Of The Year’ at the British Academy of Film and Television Arts (BAFTA) Children's Awards 2016 .
Young viewers in Taiwan can look forward to award-winning, top quality programmes, fully dubbed in Mandarin, such as:
- Dinopaws: Combining colourful animation with stimulating storytelling and charming characters, Dinopaws is a magical programme for pre-schoolers who, like the Dinopaws, are exploring the world they live in for the first time and discovering exciting new experiences, objects, places and feelings every day.
- Hey Duggee: Aimed at 2-5 year olds, Hey Duggee is an entertaining animated series where Duggee, a big lovable dog, runs a club for pre-schoolers that encourages children to have fun while discovering new things about the world around them. At the recent BAFTA awards 2016, Hey Duggee won ‘Best Pre-School Animation award’.
- Sarah & Duck: This multiple award-winning, 2D animated, pre-school series, follows the curious adventures of seven year old Sarah and her loud, quacky friend Duck, as they explore the world around them in unexpected ways. From trying to reach a rainbow, pretending to be a penguin, or helping an umbrella to stay dry, the pair are helped along by The Narrator, who joins in the adventures, offering helpful suggestions and making sure they don’t go too far astray.
- The Numtums: Through light-hearted storytelling, The Numtums applies basic numeracy to real-life situations and aims to instil a love of numbers in young audiences. At the heart of every story is a problem or puzzle that these close-knit characters resolve through their fascination with numbers and help from their favourite comic hero Super Numtum. Chaos always ensues and creative solutions are found through numbers, shapes and sequences and a lot of comedy.
Kelvin Yau, General Manager for Greater China, BBC Worldwide said: “This is the first time that CBeebies programmes will be fully dubbed in Mandarin and launched as a channel in Taiwan. The channel is home to some of the most entertaining and educational programmes for young children and we are excited to share them with families in the region. We are delighted to be partnering with 15 affiliates for the launch of CBeebies, and are looking forward to future opportunities for collaboration.”
Source: BBC Worldwide